Must-Know Tips When Collaborating With Influencers in 2021!
Whether you’re a new business looking to grow your brand reputation from the ground up, or you’re an established company who wants to reach a larger audience, influencer collaborations are an ideal way to achieve this goal.
However, if you want to make the most out of this collaboration, you need to ensure you have secured an authentic influencer that aligns with your brand. And why may this be so critical? If the influencer is not fit for the role, your collaboration will most likely not exactly go to plan…
What is an influencer collaboration?
Influencer Collaboration: Refers to the alliance of a brand an influencer, to curate a specific product or service to grab the attention of a niche audience.
Prime examples of brand and influencer collaborations include:
- Steph Claire Smith with Bondi Sands
- Kylie Jenner with Hi Smile
- Tammy Hembrow with Women’s Best
What is brand collaboration?
Do any of these collaborations ring a bell? The ones you remember the most are likely to have been some of the more established brand collaborations, meaning their partnership was successful in getting both brands at the forefront of their customer’s minds.
Plan your Campaign
A collaboration can never run successfully without an end goal. What is it that you are after with the collaboration? Is it:
- Brand exposure
- More traffic driving to your website
- Sales and lead generation
- Social media followers and engagement
Clear and concise Influencer Marketing goals are they key to a successful influencer collaboration. Never undermine the importance of goal-setting for any collaboration you undertake, if anything, it should be the first thing you do.
Select your Influencer Carefully
You may have found a brand or influencer that is fresh, young and exciting and think they will be the perfect way to boost your brand’s rep. You may also be attracted to their fantastic numbers on social media and their status online, however, there is much more to a brand collaboration than that.
You need to think carefully about who it is you want to work with in order to get the best results. Ideally, you want to work with a brand or influencer who is fond of your own brand, and is exciting to work with you!
A few factors to take into account when choosing Influencers for Influencer Collaborations include:
- Understand the Influencer’s niche
- Pay attention to influencer statistics
- Know the influencer’s audience
- Look into their previous Influencer collaborations (maybe speak with those brands to see how it ran and if they were happy with the result)
- Avoid profiles oversaturated with promotions
- Look for a match in terms of tone of voice and personal branding
- Set clear rules and communicate
When interacting with Influencers, even the first few email exchanges with them can tell you a lot about the potential collaboration. Do they respond quickly? Are they excited to collaborate with you? Do they come up with ideas also? Are they more interested in upfront payment? Even a small communication quirks can either make or break a collaboration.
Design a Clear Contract and Guidelines
The Influencer Collaboration contract is a written legal document that includes complete details of a marketing campaign. It is designed with the mutual consent of both the Influencer and Brand.
It defines everything including campaign dates, number of social media posts, timing of posts, campaign budget, and required Australian Consumer Law (ACL) regulations. These details vary with each contract based on the Influencer’s popularity, location, type of campaign etc.
The five essential components include:
1) Type of content
- # of posts
- Format of posts
- Hashtags, brand mention
2) Scope of Campaign
- Promote a product/service
- Increase brand visibility
- Achieve larger reach
5) Legal obligations
In order to draft up an Influencer Collaboration contract, the following sections will be required in chronological order:
- Date and location of the contract
- Introduction to the parties
- The scope of the collaboration
- Campaign requirement
- Copyright declaration
- ACL guidelines
- Regulations of the contract
To avoid any conflicts within a collaboration between a brand and influencer, we advise that you have a contract in place. It is a legally binding documentation that defines all the specifications of the campaign, leaving no room for miscommunication.
EXTRA TIP: When communicating with influencers, ensure that you have everything in writing from their end, as this will be exceedingly helpful then things don’t follow through. To be more professional, ensure that all communication is done via email, rather than direct messaging via another social media platform.
I hope you found these tips helpful for when choosing to go ahead with collaborating with an influencer for your brand. For Elevar Style, we are always looking for vibrant, fun, energetic influencers to collaborate with the brand. If you tick one, or even three of the above boxes, don’t feel shy to reach out to us for a potential collaboration at: firstname.lastname@example.org