Find out why I chose to name Elevar Style for my brand! And the meaning behind behind it…
I remember when I was growing up I would always look at the most successful brands in the world, specifically focusing on how their brand name came to life; and how, with either a simple, or quirky name, can be known by millions across the globe. Nike for example, a name known by so many, is simply recognised by a unique tick? It fascinated me that something that appeared to be quite basic, was actually somehow, so powerful, as it portrays great, deeper, meaning with the branding behind it.
Something so simple, yet so powerful.
When the time came to choose my name, I wanted a name with meaning. I had already decided that my motto would be “raise your standard” - as we strive to elevate and empower, raising the standard of the norm, as people take confidence in their individual style and dare to stand out from the crowd.
And here are some of the fonts I was deciding on! It was definitely a hard choice that's for sure.
The motto is what helped me brought Elevar Style to life. If you all know how Post Malone came up with his name (otherwise Google it 😉), some would say I did a 'Post Malone' move, however, I replaced the rap-generator with Google translate instead! (still much the muchness). I wanted to use "raise your standard" to be translated instead, however this appeared to be 'too long' under several languages, which led me to just deciding to choose "raise" instead. This allowed me to stumble across Elevar - in spanish. And booyah! Elevar was born! Well kind of anyways... (we're still getting there!)
And there she is!
So, happy ol’ me decided to then jump on to https://businessname.com.au/ to see if my now, business name, was available, and (drumroll please), IT. WAS. TAKEN. I wouldn’t be surprised if I shed a tear in this moment, I was so gutted (#dramatic #dramaqueen #iwassadok😂)
Emoji = me
Just when I thought I had my brand name in one go, I was wrong, I was stuck on this idea for at least another 3 weeks. I wanted to do Elevar Straps or Elevar Bags, but I knew this was only targeting a small niche... I knew I wanted to expand into other products in the future so these names were definitely out of the picture. I kept thinking, what is a word I can use that incorporates everything into one?
(I'll mention in a separate blog what our two B&W triangles mean too!)
Ah huhhhh, there she is, proud mumma over here. I chose Elevar Style, as your style can be anything and include anything, there is no one terminology that describes a style, because everyone is different and unique in their own ways. And that’s what Elevar Style is all about! As our vision is to be an advocate for individuality, inspiring people to take the lead and embrace their unique style, gaining confidence in themselves as they nurture their creative voice.
And here we have it Elevar Style. My brand. My baby. I have loved every single moment with starting the brand, whilst running a business (and working several other jobs) comes with its highs and lows, I wouldn't trade it for the world.
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